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Due to the overwhelming discrepancies in African leadership, the African Leadership Group (ALG) is focused on selecting and developing talented individuals across Africa and beyond. ALG and The Room pride themselves in engaging in the most challenging tasks and pushing boundaries.
A famous quote from ALG & The Room founder, Fred Swankier reads “ I believe that those of us who are privileged enough to be educated, healthy, and part of powerful networks should not be doing easy things. The only way to justify our privilege is to do the hard things that society demands of us to solve tough problems and create opportunities for others. I launched The Room to bring the most ambitious ‘doers’ together to do these hard things that will change the world.”
On a mission to further diversify and broaden the global talent pool, ALG is creating an online learning portal that recommends courses based on the user’s interests and experience. The product team need support with the creation of two new features:
-- An onboarding experience that introduces the product and learns about users’ skills and experience.
-- A personalized landing page that shows them some of the services and courses available to them
THE
PROBLEM.
Most african countries are still rapidly developing, however, due to the lack of adequate learning infrastructure and the high cost of education, there is a need to diversify learning options across Africa through digital learning platforms.
Although Internet access is still an ongoing challenge throughout Africa, huge steps have been taken to bring more connectivity throughout the continent. This will provide individuals the opportunity to learn at their own pace, using multimedia tools, video and study resources that would otherwise not be available to them. This ties into the problems ALG was established to curb.
THE
SOLUTION.
Based on the research conducted on the strengths and weaknesses of direct and indirect competitors, I have employed a human centred approach to designing a responsive mobile application and website that puts the users’s needs at the epicentre of its functionality.
It takes into account user feedback, data driven metrics and retention analytics. It also takes full advantage of ALG’s educational expertise and resources in providing a range of courses that span different sectors.
