CASE STUDY

SPOTIFY

An analysis of creative and innovative solutions to opportunities found in Spotify's current user experience model

TYPE
Concept
ROLE
HEX
DURATION
NOV 21' -- JAN 22'
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There are many reasons why I listen to music, to relax, to feel energetic,  and sometimes I do it in order to become more creative. There’s always a reason why, and I just chose the music that will fit the reason.

Music is an integral part of my life and my creative process. When it comes to my preferred music player, Spotify tops that list, and has for some time.

I’ve tried out other offerings such as Apple Music, Tidal, Deezer but something keeps drawing me back to Spotify. Its seamless, user friendly interface, playlist curation, quick and responsive interactions, nothing comes close to it at the moment. There are many reasons my love for Spotify has grown over the years, some of them are highlighted below;

DESIGNER
Dumeme Ndubisi
CLIENT
TOOL USED
Figma
DURATION
NOV 21' -- JAN 22'
THE
PROBLEM
THE
SOLUTION

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Discovery

Understanding the market and it’s users
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Define

Sythesize findings and behavioural archetypes
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Ideate

Turn idea from concept and brainstorm to MVP
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Build

Convert the designs into a live application
STEP -- 01

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SCOPE

STEP -- 02

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STEP -- 03

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INFORMATION ARCHITECTURE
After deciding what features to prioritize and include, I created a site map to display the overall content structure of the app that shows the flow of the main navigation which makes the design process more efficient.
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STEP -- 04

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TYPOGRAPHY
COLORS
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MOBILE SCREENS
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