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CASE STUDY

SPOTIFY

An analysis of creative and innovative solutions to opportunities found in Spotify's current user experience model

TYPE
Concept
ROLE
UX Research
HEX
DURATION
NOV 21' -- JAN 22'

" An analysis of opportunities found in Spotify's user experience model "

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There are many reasons why I listen to music, to relax, to feel energetic,  and sometimes I do it in order to become more creative. There’s always a reason why, and I just chose the music that will fit the reason.

Music is an integral part of my life and my creative process. When it comes to my preferred music player, Spotify tops that list, and has for some time.

I’ve tried out other offerings such as Apple Music, Tidal, Deezer but something keeps drawing me back to Spotify.

Its seamless, user friendly interface, playlist curation, quick and responsive interactions, nothing comes close to it at the moment. There are many reasons my love for Spotify has grown over the years, some of them are highlighted below;

DESIGNER
Dumeme Ndubisi
CLIENT
Spotify
TOOL USED
Figma
DURATION
NOV 21' -- JAN 22'

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1

Discovery

Understanding the market and it’s users
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Define

Sythesize findings and behavioural archetypes
3

Ideate

Turn idea from concept and brainstorm to MVP
4

Build

Convert the designs into a live application

DEFINE

JESSICA POINT, CEO

DEFINE

JESSICA POINT, CEO

DEFINE

JESSICA POINT, CEO

DEFINE

JESSICA POINT, CEO

DEFINE

JESSICA POINT, CEO
STEP -- 04

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TYPOGRAPHY
COLORS
MOBILE SCREENS

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